This guide contains the 20 most important writing tips and techniques from a wide range of professional writers. We use Those for something far and plural. We use These for something near and plural. These and Those These and those are known as demonstrative pronouns. These and those can be used after a verb and also before nouns.

In the end, remember corporations are comprised of people and most often it’s the people we’re referring to.Ģ0 Editing Tips From Professional Writers Whether you are writing a novel, essay, article, or email, good writing is an essential part of communicating your ideas. Them is an object pronoun and these and those are demonstrative pronouns. Swapping it for they in either of the example sentences above would still read correctly. They provide support to millions of customers around the world.Īs with all grammar rules, you can break them when necessary. When referring to the people who manage or work for the corporation, use they: Not what you wanted to hear, right? But that’s grammar.Ĭhoosing it or they depends on the context of the sentence.Īs with the Apple example above, when referring to the entity as an entity, use it: So which one is right? Is Apple an it or a they? It Depends They are who we interact with in Apple Stores and on tech support. There are thousands of employees all over the world who make and sell Apple’s various products. However, as GrammarGirl points out, corporations are managed by people. Apple developed a personified software named Siri who we are taught to address using personal pronouns - she, her, etc.

But corporations aren’t people, they’re legal entities. Corporations can sue people or enter contracts just as you or I. The legal concept of corporate personhood allows for certain rights belonging to people to pass to corporations.

They vs these